QuickBooks Online
What most US accountants know; Simple Start $38/month for one user.
- $38/mo Simple Start
- Accountant-friendly
- Largest app ecosystem
Short version: QuickBooks Online is the safer default because most US accountants use it; Xero is the better value when several people need to log in, since every plan includes unlimited users.
QuickBooks Online Simple Start lists at $38 a month for one user, with more users on higher tiers. Xero includes unlimited users on every plan: Early at $27 (capped at 20 invoices and 5 bills a month), Growing at $59 and Established at $97 (US list prices, October 2026).
Based on IRS · Intuit · Xero

What most US accountants know; Simple Start $38/month for one user.
Unlimited users on every plan; Early $27, Growing $59, Established $97.
Prices are official list prices as of October 2026 and can change. We don’t use affiliate links on this site. How we choose.
Swipe the table sideways to see both →
| Spec | Best defaultQuickBooks Online | Best for teamsXero |
|---|---|---|
| Price | Simple Start $38/mo; higher tiers cost more | Early $27 / Growing $59 / Established $97 |
| Users | 1 on Simple Start; more on higher tiers | Unlimited on all plans |
| Plan limits | No invoice cap on Simple Start | Early: 20 invoices, 5 bills a month |
| Payroll | QuickBooks Payroll add-on | Gusto integration (US) |
| Integrations | Largest app marketplace | Large app marketplace |
| Best for | Working with a US accountant | Several people need access |
| Plans | See plans | See plans |
Compared with Xero, QuickBooks Online’s biggest advantage isn’t a feature; it’s familiarity. In the US most bookkeepers and tax preparers work in it daily, so handing over your books, getting help, or hiring a bookkeeper later tends to be quicker and cheaper.
Its app marketplace is the largest, and payroll is native: QuickBooks Payroll runs inside the same account, so wages post to your books without a sync.
The tradeoff is per-user pricing. Simple Start, $38 a month at October 2026 list price, includes one user; adding a partner or employee means a higher tier, so a team’s bill climbs faster than on Xero.
Xero’s headline difference is that every plan includes unlimited users. A business owner, a partner, an office manager and an outside bookkeeper can all have their own login on the $27 plan without paying more.
Watch the Early plan’s caps: 20 invoices and 5 bills a month. Most businesses that invoice weekly will need Growing at $59, which removes those limits for typical small-business volumes; Established at $97 adds more advanced features.
US payroll comes through a Gusto integration rather than a native product, and fewer US accountants use Xero than QuickBooks, so ask yours before switching.
Both handle invoicing, bank feeds, reconciliation and reports well. The deciding factors are people and partners.
Ask first. Using what your accountant knows saves time and fees at year-end.
Xero never charges for users. QuickBooks Simple Start is single-user, so more users means a higher tier.
Xero Early caps you at 20 invoices and 5 bills a month; most growing businesses need Growing.
QuickBooks has native payroll; Xero integrates with Gusto in the US.
Xero’s Early plan ($27) is cheaper than Simple Start ($38), but it limits invoices and bills. With several users, Xero usually costs less.
In the US, QuickBooks Online is more widely used by accountants. Xero is popular too, especially outside the US.
Yes. Conversion tools exist; switching at a fiscal year start is cleanest.
Xero integrates with Gusto for US payroll rather than offering its own.
For a solo freelancer with few invoices, either works; Wave’s free plan is also worth a look.
We compared Intuit’s and Xero’s official US pricing pages as of October 2026, plan limits and user counts. Prices exclude promotions and taxes.
We have not hands-on tested these products; we compare published specifications, independent measurements and manufacturer documentation, and we update this page when models change. Read the full methodology.